Your website is oftentimes your first impression on a prospect. Therefore, a website redesign is an investment that is absolutely worth making. We’ve listed the 5 most important reasons why!
1. Better tell your story.
To gain trust and connect with your audience in a more authentic way, you’ll need to effectively tell your story. Your website should be designed to showcase your story clearly and in way that enhances a visitor’s experience and helps guide them through the path to not just conversion, but ultimately brand loyalty.
2. Optimize SEO.
A strong SEO strategy will allow your website to rank in higher positions in search engines for the keywords that your prospects are searching. This is especially important since organic search is often the primary source of website traffic, and local SEO efforts lead to better engagement and increased conversions.
3. Improve user experience.
The ease of use for visitors is essential to your website’s success. A visitor to your website should enjoy the experience, find the information they’re looking for easily, and quickly move through the path to conversion. In order to achieve this, you need to understand current user behavior on your site, set goals for the actions you want them to take, and continuously optimize based on analytics.
4. Increase quantity and quality of leads.
Lead generation is key when evaluating ROI on your website. You may have a great looking site but aren’t seeing leads come through. Or you may be inundated with leads but few to none are converting. In either of these cases, you’ll need to re-evaluate your current landing pages, calls-to-action, and conversion paths to see where the disconnect is occurring and adjust accordingly.
5. Ensure mobile responsiveness.
We live in a mobile-first digital age, which means that people are searching and engaging online through their mobile devices more than their desktops. Overall, people are showing greater intent through more deliberate actions on their mobile devices than on desktop, which means that providing a less-than-positive mobile experience with your website could result in losing prospects.
Still on the fence? Let’s grab coffee and chat about your current website! Give us a call at 713-458-1694.