Earlier this year, Google’s Vice President of Engineering, Ben Gomes, announced that every year there are trillions of searches on Google and surprisingly 15 percent of the daily searches are new.
Gomes goes on to state in his article that, “Today, in a world where tens of thousands of pages are coming online every minute of every day, there are new ways that people try to game the system. . . our goal remains the same—to provide people with access to relevant information from the most reliable sources available. And while we may not always get it right, we’re making good progress in tackling the problem. But in order to have long-term and impactful changes, more structural changes in search are needed.”
What does this mean for marketers? In recent years, we’ve relied heavily on search engine optimization (SEO) to establish our organization’s online presence. Additionally, we’ve focused on identifying and utilizing the right keywords that will drive traffic to our website. However, with search engines continuously adjusting their algorithms and the way people are searching constantly changing, how do you keep up? SEO will always play an integral role in establishing a digital presence but today’s world may call for us to also focus on developing a digital brand that encompasses efforts beyond optimization. Here are three other elements you may need to consider when establishing your identity online:
Creating a digital brand for your organization is not an easy feat but thinking beyond optimization and building an overall digital strategy is guaranteed to help you succeed!
-Hannah B., Account Coordinator