Our Blog

By Maria Hale, Chief Operating Officer & Michael Lehfeldt, Digital Manager
A well-defined brand strategy not only sets you apart from your competitors but also helps to form a strong relationship with your target audience. It is an all-encompassing blueprint that outlines your objectives and the tactics to execute your mission. Your brand strategy is the foundation for your business and the North Star to look to in challenging times. Remain true to your brand and you will find your way.
By Regay M. Hildreth, Founder & CEO of RMH Marketing & Media
As the owner of an advertising and marketing firm, it may seem a little self-serving & biased when I say how important it is to continue marketing your business during economic uncertainty. Working with over 300 clients over the past 18 years, the ups & downs have definitely shed some light, and let’s just say that I've seen it first-hand seeing clients rise and fall based on that one decision. While it may seem counterintuitive to invest in marketing when profit margins are tight, it is actually crucial to keep your business afloat and maintain market share. Many people view marketing as a luxury, something that can be cut to save money. However, this is a short-sighted approach that can have long-term consequences.While consumers appreciated COVID-19 messaging, they are now telling us it is time to move on as the desire to move to a new normal continues to grow. Brands will still need to practice corporate citizenship, such as showing consumers social distancing while restaurants and retail re-open. Brand messaging including where and when will need to shift over the next few months to connect with consumers and changing desires.
In today’s increasingly digital-focused world, there are an overwhelming number of marketing tactics to consider for your business. However, wading through the options to determine which will work can sometimes prove to be a fruitless venture if you are not armed with the research and numbers to inform your decisions. That is why it is imperative to utilize data to gain insights into what your customers want and tailor your marketing processes and strategies based on your findings. Let’s take a deeper look at kicking off your data-gathering journey.
Your website is oftentimes your first impression on a prospect. Therefore, a website redesign is an investment that is absolutely worth making. We’ve listed the 5 most important reasons why!
Stand out from the crowd with meaningful holiday gifts for your clients and partners.
From new team members to a sweet baby boy, the RMH team had a lot to be thankful for in 2018. Here are the highlights.