Make a Splash on Social Media
Unless your organization has the following and mystique of a celebrity like Beyoncé, it probably feels like you will never see the social media engagement you hope for. It’s to no benefit that social platforms are regularly developing creative ways for an organization’s organic posts not to appear on a consumer’s news feed. Facebook’s recent algorithm update is designed to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” This change results in more friends and family updates on your feeds and less content from the pages we follow. Regardless of the hurdles faced, below are three tips that can help an organization gain traction on social media.
Creative Teams: Turning the Intangible into the Extraordinary
We all have great ideas. We’ve each had that moment when we see a new invention, slap our forehead and say, “Why didn’t I think of that?”. The challenge lays in taking the ethereal concept floating around your brain and creating something that can be seen, touched, heard or felt. The space between concept and completion is where creative teams thrive.
Keeping Your Team Engaged – Five Tips to Keep Your Company Culture Top of Mind
We’ve all seen the statistics, company culture is a driving factor to more productive employees. While there are plenty of best practices that can impact employee engagement, sometimes a tactical effort that is easily executed is challenging to come up with.
What Are Brand Guidelines and Why They Matter
Have you ever turned on the TV in the middle of a commercial and immediately recognized it was an ad for Target? How were you able to identify the brand?
Tips for Establishing Your Digital Brand
Earlier this year, Google’s Vice President of Engineering, Ben Gomes, announced that every year there are trillions of searches on Google and surprisingly 15 percent of the daily searches are new.
Keeping a Pulse on Employee Morale
What are you doing to boost employee morale? Employee morale is the general attitude your employees have when they’re at work, and as an employer, you play a big role in whether this is positive or negative.