A well-defined brand strategy not only sets you apart from your competitors but also helps to form a strong relationship with your target audience. It is an all-encompassing blueprint that outlines your objectives and the tactics to execute your mission. Your brand strategy is the foundation for your business and the North Star to look to in challenging times. Remain true to your brand and you will find your way.
As the owner of an advertising and marketing firm, it may seem a little self-serving & biased when I say how important it is to continue marketing your business during economic uncertainty. Working with over 300 clients over the past 18 years, the ups & downs have definitely shed some light, and let’s just say that I’ve seen it first-hand seeing clients rise and fall based on that one decision. While it may seem counterintuitive to invest in marketing when profit margins are tight, it is actually crucial to keep your business afloat and maintain market share. Many people view marketing as a luxury, something that can be cut to save money. However, this is a short-sighted approach that can have long-term consequences.
Get to know RMH’s talented Lesley Shoaf, Account Coordinator & Business Development Manager!
Get to know one of RMH’s Account Coordinators, Cameron Smith!
Get to know RMH’s Account Director, Hannah Fife!
Get to know RMH’s Creative Director, Geoff Dunn!
While consumers appreciated COVID-19 messaging, they are now telling us it is time to move on as the desire to move to a new normal continues to grow. Brands will still need to practice corporate citizenship, such as showing consumers social distancing while restaurants and retail re-open. Brand messaging including where and when will need to shift over the next few months to connect with consumers and changing desires.
(more…)In today’s increasingly digital-focused world, there are an overwhelming number of marketing tactics to consider for your business. However, wading through the options to determine which will work can sometimes prove to be a fruitless venture if you are not armed with the research and numbers to inform your decisions. That is why it is imperative to utilize data to gain insights into what your customers want and tailor your marketing processes and strategies based on your findings. Let’s take a deeper look at kicking off your data-gathering journey.
(more…)Your website is oftentimes your first impression on a prospect. Therefore, a website redesign is an investment that is absolutely worth making. We’ve listed the 5 most important reasons why!
Got a big event coming up? While you can’t go wrong with pens, here are a few more options grab your guest’s attention.
Stand out from the crowd with meaningful holiday gifts for your clients and partners.
From new team members to a sweet baby boy, the RMH team had a lot to be thankful for in 2018. Here are the highlights.
We are not a behemoth organization here at RMH. But we are immensely powerful in our agility, experience, focus, and passion. Our team is streamlined and can tackle just about any marketing challenge thrown our way. And we do it well. We’re Jacks (and Jills) of all trades. But we also have a secret: we invest in the gig economy.
What does this mean? What are the benefits? What are the disadvantages? Why does this even exist? All good questions. Here’s our take…
An internship is a perfect way to get your foot in the door and gain the experience needed to help you obtain a full-time job down the road. The following 10 tips will help you take full advantage of your time with the company you are interning for.
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Unless your organization has the following and mystique of a celebrity like Beyoncé, it probably feels like you will never see the social media engagement you hope for. It’s to no benefit that social platforms are regularly developing creative ways for an organization’s organic posts not to appear on a consumer’s news feed. Facebook’s recent algorithm update is designed to “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” This change results in more friends and family updates on your feeds and less content from the pages we follow. Regardless of the hurdles faced, below are three tips that can help an organization gain traction on social media.
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We all have great ideas. We’ve each had that moment when we see a new invention, slap our forehead and say, “Why didn’t I think of that?”. The challenge lays in taking the ethereal concept floating around your brain and creating something that can be seen, touched, heard or felt. The space between concept and completion is where creative teams thrive.
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We’ve all seen the statistics, company culture is a driving factor to more productive employees. While there are plenty of best practices that can impact employee engagement, sometimes a tactical effort that is easily executed is challenging to come up with.
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Have you ever turned on the TV in the middle of a commercial and immediately recognized it was an ad for Target? How were you able to identify the brand? (more…)
Earlier this year, Google’s Vice President of Engineering, Ben Gomes, announced that every year there are trillions of searches on Google and surprisingly 15 percent of the daily searches are new. (more…)
What are you doing to boost employee morale? Employee morale is the general attitude your employees have when they’re at work, and as an employer, you play a big role in whether this is positive or negative. (more…)